Neuromarketing applied to the validation of an ecommerce redesign

Event: Web Congress 2015

From Flat 101 we wanted to bring something new to the Web Congress and we explained the neuromarketing study that we had carried out to validate the redesign carried out in an ecommerce platform.

Charla en el congreso web Zaragoza 2015 acerca del neuromarketing aplicado al ecommerce
Talk made at the 2015 web congress about the application of neuromarketing techniques to the redesign of an ecommerce

I include a series of articles in which I explain different facets of the project that we carried out in Flat 101 for this redesign project combined with neuromarketing:

  • Process followed during the redesign project of the Biddus multilateral product sales platform. Includes before and after comparisons of the platform.
  • Neuromarketing: what it is, what it measures and how it is applied to an ecommerce redesign project.
  • The focus of the study and the results of the same I published as a chronicle in an extensive post that I published on the Flat 101 blog.
  • Article published by the Heraldo de Aragón the day after the talk: “How to measure emotions to improve sales?” The ‘neuromarketing’ has been used for advertising, points of sale and now also for the internet.”
Captura del artículo del Heraldo Digital en el que se resumen las principales ideas de la ponencia de Sandra Navarro en el Congreso Web 2015 acerca del Neuromarketing aplicado al rediseño de un ecommerce
Article published by El Heraldo Digital on June 6, 2015 about Sandra Navarro’s presentation at the Web Congress about Neuromarketing applied to the redesign of an ecommerce

Finally, you can see the presentation used during the presentation.

Share on facebook
Share on twitter
Share on linkedin

Related videos

Sandra Navarro

| 05/25/2021

Event: Digital Sessions Women Edition Flat 101, 2020. Opening talk of the event and presentation of some relevant data on the reality of the situation of women in Spanish companies, and in particular, in the digital sector.

Sandra Navarro

| 05/25/2021

Event: The Country with your future. Organized by El País, Grupo PRISA. 2018. We examine the changes that the project management profession is having and clarify the tasks and responsibilities of a good project manager.

Sandra Navarro

| 05/25/2021

Interview: Aragón en Abierto, 2021. "A gift for the soul", a book that culminates the work of the psychologist José Luis Arias through his free online office for 6 years. Office that he has had to leave due to his illness, ALS.

Sandra Navarro

| 05/06/2021

Event: Digital Sessions Women Edition Flat 101, 2020. The online purchase of food in Spain is experiencing an unprecedented boom this year, but are online supermarkets prepared to give users a fluid, effective and pleasant experience?

Sandra Navarro

| 05/05/2021

Event: Socializa Day, 2016. Interview after the presentation of the neuromarketing study carried out on Zara, ASOS and H&M, 3 of the most relevant fashion ecommerce in the Spanish market.

Sandra Navarro

| 05/05/2021

Event: Web Congress, 2019. Digital Business CRO: Success stories of digital business optimization: international fashion marketplace and service platform. Introduction to the difference between the Strategic CRO and the Tactical or Operational CRO.

Leave a Reply

Your email address will not be published. Required fields are marked *